Amazon Future Engineer

In August 2020, we launched “A Tour of Possibilities”, a paid media campaign in support of the Amazon Future Engineer Fulfillment Center Tours. The campaign invited teachers and students of Title 1 schools to take a virtual tour through the Amazon Fulfillment Centers and discover all the possibilities that STEM careers can offer.

We developed a hypertargeted campaign using digital, print and podcast to engage teachers from specific areas. More students, teachers, and parents discovered the world of possibilities STEM offers, and we awakened students’ curiosity in computer science and engineering. By educating and encouraging STEM careers today, we can change the world tomorrow.

The Amazon Future Engineer program surpassed its goals, increasing tours by 146 percent and reaching 116 percent of the initial goal in engaging underprivileged kids from Title 1 schools — overall, we enrolled more than 2,500 Title 1 schools nationwide.