Coronavirus Prevention Network

Everyone breathed easier when the FDA started approving vaccines — but that’s not where the journey started. To succeed, we needed hundreds of thousands of qualified, diverse volunteers to step up and roll up their sleeves. Literally.

We developed a communication strategy to establish emotional connections with minority populations (including Black, Latinx, American Indian, and Essential Workers) and drove awareness about the vaccine studies to generate greater knowledge, reliability, and overall trust.

“Help End The Uncertainty” was the common denominator that reflected a collective human experience. With a team of over 250 professionals from around the world, we developed a full campaign for 4 different countries in 6 languages, and over 600 pieces to reach and engage with the audiences where they were.