Austin Jewish Film Festival

The Austin Jewish Film Festival aims to showcase the world’s best Jewish films from around the world, providing fascinating commentary, author panels, and other refreshing complementary programs. But it was stalling, and they needed a boost.

While their yearly Jewish audience was aging – and Austin’s population was growing – we decided to expand our reach with a new tagline “For Jew and You Too” with the intention of integrating different communities through film and the arts.

During the last 6 years, despite the pandemic setbacks and streaming services flourishing, the relaunch and expansion of the Austin Jewish Film Festival was a resounding success. The age average of attendance lowered significantly, the non-Jewish audience grew by 9 percent, the general audience increased by 33 percent, and badge purchases — integrated with multiple activities — grew by 300 percent.