Houston Methodist

The Houston Methodist Hospital is one of the highest-ranked hospitals in the US, providing warm and compassionate patient care. They approached us with a significant question: How can we identify, reach, and connect with the right audience in Mexico?

Together, we created the concept “Se Trata de Ti,” a campaign launched in 2022 for Mexico City and Guadalajara. The message was: Top doctors, research advantages, and cutting-edge technology are not enough without meaningful human connection.

The concept was so successful that the campaign was revamped in 2024 with two new pieces that unfolded from the same umbrella concept. With dual Spanish meaning, our campaign highlights Houston Methodist’s commitment to holistic care.