Red Cross

When Katrina hit, no one outside the affected area fully grasped how bad the disaster was, and the people impacted in New Orleans were in great need of help. The problem was too big for the government to fix alone, so Red Cross decided to launch a guerrilla campaign in neighboring states to make people aware of the situation. The idea behind the campaign was to make people feel empathy and take action for those impacted in NOLA. We placed stickers in daily environments (supermarkets, parking lots, bus stops) with impactful messages that reflected the situation in the city.