Special Olympics

For a parent, having a child with disabilities is a blessing, but it may present a set of challenges. On top of that, for the Hispanic community, religious beliefs and a conservative society make these burdens even harder to overcome. In South Texas, the Special Olympics organization noted that Hispanic kids were underrepresented among their athletes, so they decided to run a marketing campaign to address this issue at its roots. Together, we created a video campaign featuring young children with disabilities aspiring and achieving. The footage had to be created in one take and displayed the true potential of those kids.